Joffe Medi-Center, out of Minneapolis, was breaking new ground by offering both Lasik eye surgery and nonsurgical beauty procedures under one roof, in one of the Midwest's first Medi-Spas. Looking to introduce this new concept to their market, they needed a brand that spoke to the aspirations of their clientele. Stanard Design Partners developed a unique butterfly icon that balanced references to nature, beauty and transformation with a sleek, modern style. Stanard Design Partners then went on to design the Joffe Medi-Center web site, and to collaborate with architect Ole Sondresen on developing the branded environment for their first location.

When literary heavyweights like the Mercantile Library, Cincinnati Public Library, Cincinnati Magazine, CET, and the University of Cincinnati get together to launch an annual book festival, the momentum is there to build one of the Midwest's best literary events. These organizations turned to Stanard Design Partners to develop the brand behind which they plan to grow this annual event for years to come. The visual language of book pages and waves combine to create this distinctive event mark. The colors are chosen to coordinate with the Cincinnati USA regional brand identity, thereby building recognition for Books By The Banks as the region's top literary festival, while supporting this important regional branding effort.

When Kao Brands decided to bring all of its North American corporate entities under one name (merging Andrew Jergens Company and John Freida), they looked to Stanard Design Partners to consolidate their brand standards and bring clarity to their new identity via the development of a corporate style guide. Not only did Stanard Design Partners create a design that cleanly presented the company's new branding initiative, but the design of the piece itself became a tool in expressing the company's fresh new approach towards marketing.

To clearly communicate Kao Brands' new direction as a company, Stanard Design Partners developed the See, Feel, Change campaign. The goal of this internal campaign was to communicate their corporate mission statement in a format that visually communicated Kao Brands' new positioning as makers of premium beauty products. Stanard Design Partners also developed the identity for Kao Brands' benefits provider (Kao America, Inc.).

When the Cincinnati Art Museum decided to start a club just for kids, it hired Stanard Design Partners. The resulting identity was brimming with fun and excitement. Based on the museum's signature Chihuly glass sculpture, a favorite of kids, the brand was extended to a variety of other materials in unexpected and playful ways. Stanard Design Partners has also had the opportunity to develop some of the museums' key print materials.

This boutique baker of organic and allergen-free cookies was looking for a design that communicated their unique charm. Betsy & Claude, based in New York City, hired Stanard Design Partners to develop their brand and marketing materials. The friendly seal-like logo features a playful type treatment that's deliciously inviting.

The Cincinnati USA Convention and Visitors Bureau wanted to put their best foot forward when the prestigious NAACP Annual Convention was coming to town. With both presidential candidates visiting, Cincinnati would be in the international spotlight, and the city needed to shine. Stanard Design Partners worked closely with the Cincinnati USA CVB to develop a specially branded convention welcome campaign applied across a wide variety of mediums, including street banners, pop-up displays, sidewalk graphics, buttons, posters, banners, a jumbotron presentation, and table tents. Stanard Design Partners oversaw the project management, design and production for all of the relevant materials.

When Distinctly Local was looking to develop an illustrated map for Cincinnati, they wanted a design firm that could deliver the whole package. Stanard Design Partners not only illustrated and designed the map itself, but also developed their brand identity. The logo, based on a compass motif, incorporates inward-pointing arrows to communicate a "distinct location". The logo was applied to the map, business communications, promotional items, and vinyl window stickers for participating members.

The 2012 World Choir Games, the largest international event ever hosted in Cincinnati, needed a mascot to celebrate the spirit of the games. Whirl and Twirl, developed by Stanard Design Partners, are designed to capture that excitement and energy. Reflecting Cincinnati's moniker "Queen of the West", the mascots sport oversized crowns, while in their hands they hold microphones topped with globes. Whirl and Twirl literally "sing to the world", much like World Choir Games participants.

E.Gordon Gallery, a new exhibition space in Cleveland's Little Italy gallery district that showcases emerging talent as well as recognized local and national artists, needed an identity for its launch in August of 2004. Stanard Design Partners worked with its director to develop a look that captured the creative, modern aesthetic that the gallery seeks to represent. Stanard Design Partners continues to create flyers, posters and promotional materials for 'First Friday' gallery walks for E.Gordon Gallery.

First impressions go a long way. That's why the right logo and stationary system are so important. KB Communications - a new telecommunications company - needed a professional image that reflected their excellent product offerings and dedication to service. Stanard Design Partners developed a new corporate identity and basic marketing brochure that helped define them as a leader in their field.

Developed for Givaudan, "Stir, Promoting Childhood Nutrition" was designed to capture a grass-roots approach to this employee-lead initiative. Playing off of the Givaudan parent brand, Stir uses a logomark that is both an abstracted G and a graphic representation of stirring. The name Stir was chosen to reference both the action of stirring ingredients together and "making a stir". Supporting visuals for the initiative use a puzzle-like juxtaposition of colors and photos to create a visual mix. Photos show children interacting with healthy foods in a playful way, communicating that discovering healthy eating is a fun and joyful experience.

Pizazz-it! needed some, well, pizazz! Being a representative for a large variety of boutique products, Pizazz-it! needed an identity that cut through the clutter. Stanard Design Partners identified a colorful and playful branding direction that allowed them to separate themselves from the rest of the pack.